Science

Ancient Nordic knowledge, modern research

We start with the concern we want to address, find the most potent ingredients for it, and then keep testing and optimising the formula over the years.

Most of our ingredients are backed both by thousand-year-old Norse traditions and by modern research — they are the subject of hundreds of thousands of studies on PubMed.

An advisory board

Our advisory board brings together traditional plant experts, medical doctors and dermatologists. A product only goes to market when they are satisfied with it.

Feedback from the people who use it

Every customer can share their experience after 30, 60 and 90 days of use, and that feedback flows straight back into how we develop the next formula.